How does Waterfull work?

Jan 3, 2023

How does Waterfull work?

Monetisation analysts spend a lot of time working with their mediation platform, but the experience isn't good enough for power users. Waterfull is SaaS tool that uses mediation APIs to supercharge and supplement existing workflows.

Waterfull's flexible and customisable frontend builds on the MAX APIs; it automates all the actions of a human analyst, while keeping a human in the loop.

With Waterfull, it's easy to see who did what when - and to tie those changes directly back to the revenue uplift they produced. Perfomance has never been so measurable.

Our Slack integration provides for immediate, convenient reporting, and saves on manual record-keeping.

Waterfull is built around AB tests at the most granular level possible - the intersection of geos and user segments. This means that pricing can be optimised for local demand, maximising revenue and responding to local seasonality, such as the tax year in the USA or Diwali in India.

How does this work in practice?

As the great French historian Emmanuel Le Roy Ladurie liked to say, ad monetisation is about parachuting and truffle-hunting.

With Waterfull, you can zoom out to look at all your ad units, or drill down to the details.

Resolving tests and launching new ones can be done at the click of a button, thanks to Waterfull's advanced engineering - new AB tests are generated by the ML recommender sytem.

Thanks to our logging and data capture, Waterfull provides a full picture of past tests - you know what worked, what didn't, and what to do next.

Waterfull brings accessibility, granularity and transparency to AB testing - get in touch now.